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The Freedom Forecast

Support Small, Local and Female Led This Christmas

November 27, 2020 5 min read

This year more than any other it’s important to support small and local businesses this Christmas. With lockdowns, restrictions, store closures and uncertainty across the board it’s been a tough year for everyone! So here is our lovely little list of small businesses that are also female founded that we will be supporting this christmas and we hope you will check them out and consider them for your christmas gifts too! 
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A Latitude Guide to Ski Touring and Splitboarding.

November 26, 2020 12 min read

With the uncertainty of when this winter’s ski resorts will be opening up around Europe, ski fans across the country are wondering how they can still get their snow fix this season... Ski touring might just be the answer! This is Latitude's guide to Ski Touring.
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Plug Into November... with Latitude

November 16, 2020 3 min read

Welcome to November's edition of Plug In... Latitude's blog series recommending all our favourite outdoor, ski and snowboard content we have come across in the past month that we think you will love too! 
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White Friday

November 09, 2020 4 min read

We are turning Black Friday on it's head with our 2nd annual White Friday campaign. We will be raising awareness of Climate Change the weekend commencing the 27th November and giving £5 from every purchase to Protect Our Winters UK. Read more to find out why.
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Roam The Wild With Elissa Davies | Women's UK Outdoor Community

November 09, 2020 4 min read

We caught up with Elissa Davies this week to chat about her UK women's outdoor community Roam The Wild. Elissa's day job involves exploring the skies as a pilot, and during her 'down time' she explores the best of what the south coast of the UK has to offer with her amazing community of outdoor women! 

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Tips From Martha Perry Massage Therapy | Massage & Mountain Life

November 05, 2020 4 min read

With lockdown upon most of us, we are working out at home, taking up that coach to 5k and giving zoom yoga a go so we asked Martha for some of her top tips on how to look after your body at home! 

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Plug In... with Latitude

October 21, 2020 4 min read

Welcome to Plug In... Latitude's new blog series recommending all our favourite outdoors, ski and snowboard content we have come across in the past month that we think you will love too!
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First Ever Female Switch Double Cork 1440!

October 06, 2020 1 min read

A world's first for Mathilde Gremaude, stomping the first female switch double cork 1440 on skis! Changing the history of skiing, Mathilde nailed the trick in Saas Fee after visualising it in her mind, training on the airbag and finally landing it on snow.
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Fresh Female Ski Films To Get You Excited For The Season

October 06, 2020 3 min read

Winter has sprinkled itself across the French Alps this week which is getting us super excited to strap on our skis and snowboards here at Latitude HQ. So we thought we would highlight some of our favourite recent all women's ski edits to get you as pumped as we are for the first Snowfall.
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Female Founded Outdoor Brands

September 23, 2020 6 min read

One of the reasons we founded Latitude was to help support female founded (and led) outdoor brands. If you are interested in supporting smaller, women led businesses then we hope you enjoy our guide including beanie brands, base layer brands, ski brands, running brands and more!
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Normal Women, Big Lives. Introducing Amy Bezant - Triathlete

June 15, 2020 7 min read

As part of our new interview series, we are shedding light on some amazing women who are seemingly ‘normal’ but lead super impressive big lives!
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Female Brand Ambassadors

May 31, 2020 5 min read

We took a look at some of the top outdoor brands to see who was representing them as athletes, team members, or ambassadors. Take a read of our blog to find out what proportion of brand ambassadors are female, which brands are well represented by female ambassadors and which aren't! 
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