Black Friday has become not just a shopping extravaganza but also a day for brands and companies to take a stance. It's the ultimate day of consumerism and consumption with bargains galore across the board. It's the single biggest day of Sales in the USA with the UK now following the trend. So as our first Black Friday in business we had a choice to make. For businesses to make this discounting strategy work they must sell products at an even greater volume and encourage consumers to keep buying, whatever the cost to the Planet.
We have lost sleep over the matter of Black Friday, tossed and turned, have gone back and forth, drank umpteen cups of tea - as a start up EVERY customer and sale matters, should we join the fray?
Our goal is to build a sustainable business and so we are turning this Black Friday on it's head and please to announce our very first White Friday. We are using the weekend as a means to raise awareness of climate change and encourage responsible and conscious shopping. We'd like you to join us.
On White Friday we will be giving £5 from every sale to Protect Our Winters. Protect Our Winters is a charity which aims to get the outdoor community to take action on climate change. As a business which loves the outdoors and skiing, we wholeheartedly support their cause.
As Black Friday Sales tend to extend through the weekend until Cyber Monday we will follow suit. So, just to be clear, we will donate £5 from every sale we make to Protect Our Winters from Friday 29th November until Midnight Monday 2nd December.
You will see that we continue to have our standard sale collection available, these are a limited stock of prior season's pieces and last in the box pieces only. These are still great quality products and they are available to our customers year round. So, if you are after a bargain it's there for you. Year round. Shop our Year Round Sale Collection here.
POW was founded in 2007 by Professional snowboarder Jeremy Jones in the USA to get the outdoor community to take action on climate change. The UK chapter was formed by a team of UK Outdoor Sports Enthusiasts. They work with athletes, creatives and outdoor sports groups through their Winter guardians to accelerate the transition to a carbon neutral society and reduce individual and collective carbon footprints. Check out the Protect Our Winters UK website here.
Check out the POW UK Take Action Page for some more ideas
There is a rapidly growing list of brands who are not participating in Black Friday primarily for environmental reasons. We've collected together a short list below:
That wraps up our White Friday blog, we're excited about taking a new look at this shopping weekend and hope you can support us on our journey.
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