RIDE is the epitome of a riders brand! Founded in Redmond, WA. in 1992, RIDE hit the market with only four board models and a vision - to create a snowboard company "for the people" built upon technical innovation, superior quality and "selling the dream." With a team of top pro and up-and-coming riders, a strong product line, a zealous ad campaign and quite a bit of hard work, RIDE is now a global snowboard brand!
For RIDE, it's not about being the biggest ... it's about being the best at what they do and truly becoming a great snowboard company "for the people."