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Hi, we are Helen and Sophie and here is our big, crazy idea...
A Female Focused Outdoor store!
A curated selection of the best women's products on the market; an online source of information - buying guides, gear advice and stories, written by women, for women, who love to enjoy life outdoors. We want to challenge the status quo in the Outdoor Industry, there is a long way to go, whether that is pay & recognition, product choice & quality or content & media; we want to be part of the change towards a fair and inclusive industry.
Is that such a crazy idea? Welcome to Latitude!
Our community - that’s you - the female outdoors enthusiast, you are what Latitude is all about!
We want to build a company for you. Filled with products you love, people that can help you choose what you need and stories to inspire you to get out there and do what you enjoy.
But we can't do this on our own and we need your support! A like, a share, a purchase, a review, tell us about a brand or product you think we should stock, write a guest post on our blog, tell us who inspires you... any contribution you can make will mean that we are more likely to succeed in our goal to create & grow a Female Focused Outdoor Store.
Along the way we want to positively advocate for and provide a platform for the female outdoor adventurer. Do you have a story to tell? A post to share? Some change you would like to see? Met someone who's inspired you? Let us know @thelatitude.life and let's be the change we want to see.
In return, we promise to deliver the best customer service we can, share the best products on the market & always listen to your feedback. Together we can make this happen!
One of the reasons we founded Latitude was due to the belief that businesses play a critical role in society and that they should have a greater purpose than just profit. Businesses are a great way of connecting people - suppliers, customers, employees and governments. They create an ecosystem of communities, are an integral part of society and can be used as a vehicle for positive change.
We are proud to be a member of 1% for the Planet and we are committed to donate 1% of annual sales to support non-profit organizations focused on the environment.
This season, we will be working with 1% for the Planet partner Protect Our Winters UK to help them succeed in their mission to "accelerate our transition to a carbon neutral society." We will do this through charitable donations and sharing and promoting their content and ideas to our customers.
Co-Founder, Currently Whistler based, still calling the UK home
Average Skier and occasional snowboarder, Mum of 2 plus a puppy called Sparky & proving it's never too late to do your first Ski Season!
Why Latitude? Do what you love! Start-ups, e-commerce & the Outdoors. Hopefully helping other Women to get the gear they need to explore the Outdoors along the way.
Season Goals: Learn to Cross Country Ski and survive a double black diamond
Winter set up: Flylow bib and Jacket, Eivy baselayer, Patagonia mid-layer, Stance socks, BBCo beanie & Elan Ripsticks
Co-Founder, Morzine, France based
Freestyle skier, mountain biker and all round mountain lover (although rumour has it Sophie has acquired a pair of All Mountain Skis this winter) always searching for those epic days on the hill, fresh pow lines, new mountain bike trails and awesome girls to share it with!
Why Latitude? I want to support and shine a light on the amazing women in action sport! I hope Latitude can help more women feel empowered to get out there and enjoy the outdoors!
Season Goals: A 2 night ski tour hut mission!
Winter Set Up: L1 Atlas Jacket, Burton AK Pants, Patagonia Midlayer, Eivy Beanie, (and way too many skis to currently fit in her garage!)
